Comments on: Design Driven Disruption

By: Innovating Meaning « Innovation Leadership Network

Innovating Meaning « Innovation Leadership Network — Thu, 15 Jul 2010 05:20:51 +0000

[...] is exactly what Roberto Verganti is talking about in Design-Driven Innovation – the role of design in innovation is to create new meanings for things. This is a huge [...]

By: Empathy-Based Innovation « Connect « Innovation Leadership Network

Empathy-Based Innovation « Connect « Innovation Leadership Network — Mon, 22 Mar 2010 07:52:45 +0000

[...] view of Verganti’s approach is that he’s overselling vision. Even in his book, his examples of design-driven innovation (which are great) all include a deep understanding of [...]

By: Tim

Tim — Sun, 07 Mar 2010 01:09:51 +0000

Thanks for that comment Matt! I’ve been aware of innovation games for a while, but haven’t had a chance to play with them yet myself. There is a firm here that organises these, and we’ve been trying to organise a session for a couple of months now so that I can see how it works. It’s really useful to know that they’ve worked well for you!

By: Matt Perez

Matt Perez — Sat, 06 Mar 2010 18:20:19 +0000

As you point out, focus group have a number of drawbacks when it comes to identifying unmet needs. For learning what you don’t know that you don’t know, I’ve used Innovation Games to great effect. We’ve even used them to discover what our “real” company values are, those that we live day-to-day, rather than the typical list of values that only exist on a wall in the front lobby.

We played two of the games in combination, Prune the Product Tree and Buy a Feature. This exercise helped us identify values that surprised us. Probably more important, the “play” aspect of it allowed the wall flowers among us to step forward and be heard.

We need more tools like Innovation Games that can help discover unmet needs and give a voice to outliers.

By: Designing Espresso Innovation « Business Models « Innovation Leadership Network

Fri, 26 Feb 2010 02:59:58 +0000

[...] often think of design as making stuff look cool, but when we talk about design-driven innovation, we’re actually talking about creating new categories of goods and services based on a deep [...]

By: Olympic Innovation « Book Riffs « Innovation Leadership Network

Olympic Innovation « Book Riffs « Innovation Leadership Network — Tue, 23 Feb 2010 08:32:28 +0000

[...] line of thinking is very similar to the argument that Roberto Verganti puts forward in Design-Driven Innovation – and I’ll talk about those links later this week. Today, however, I want to use this [...]

By: uberVU - social comments

uberVU - social comments — Thu, 11 Feb 2010 00:44:16 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by timkastelle: New blog post: Design Driven Disruption – a discussion of Roberto Verganti’s book and disruptive #innovation http://bit.ly/5WbIku...

By: Three Ways to Win With Your Great Ideas « Business Models « Innovation Leadership Network

Tue, 12 Jan 2010 06:54:24 +0000

[...] with a better business model: The Nintendo Wii is a good example of winning with a better business model. The product itself is technologically worse than Playstation or XBox – at least in terms of [...]

By: Craft or Scale? An Innovation Dilemma « Evolving Economic Entities « Innovation Leadership Network

Thu, 07 Jan 2010 21:18:55 +0000

[...] openings – and finding these are often the way that disruptive innovations start (see the Scott Anthony video here for more on [...]

By: Networks for Design Driven Innovation « Business Models « Innovation Leadership Network

Sun, 03 Jan 2010 11:15:07 +0000

[...] Talks « Design Driven Disruption [...]